Why act NOW?
HubSpot Sales Trends Report 2024
(1,400+ sales reps surveyed worldwide)
What's in it for you?
Increase Sales Efficiency
With our Cross- and Upselling Analytics course, you'll gain a data-driven approach that empowers sales reps and professionals working with sales data to make smarter, more efficient decisions. In fact, 78% of sales reps believe AI can enhance their efficiency—this course teaches you how to leverage data analytics to identify opportunities, streamline processes, and boost sales, all without needing prior technical expertise.
Maximize Customer Value
With 72% of company revenue coming from existing customers, our Cross- and Upselling Analytics course teaches you how to unlock the full potential of your customer base. You’ll learn how to create perfectly tailored cross- and upselling offers that not only meet the needs of current customers but also drive additional revenue. This data-driven approach helps you maximize customer value and increase sales from those already in the buying phase.
Become more competitive
With 63% of sales leaders stating that AI helps them stay competitive, our Cross- and Upselling Analytics course equips you with cutting-edge data analytics tools that give you a strategic edge. You’ll learn how to apply these tools in sales, enabling you to outpace competitors by making smarter, data-driven decisions that optimize cross- and upselling opportunities.
What can you expect?
Section 1: Welcome
- Receive a warm welcome and a brief overview to kickstart your learning journey.
- Get to know TMA, our mission, and how we’re here to support your growth.
- Discover key tips for success and find answers to common questions to help you along the way.
Section 2: Introduction
- Learn the basics of data analytics and its role in sales.
- Discover how to apply cross- and upselling insights to improve your results.
- Understand the course layout for a smooth and efficient learning experience.
Section 3: Cross- and Upselling Analytics
- Understand the fundamentals of cross- and upselling analytics.
- Explore the 6-step standard framework for data science projects in detail.
- Learn about essential KPIs and see them in action with sample calculations.
Section 4: Preparation
- Learn the essential tools and requirements for a successful data project.
- Get step-by-step guidance on downloading and installing a free standard data project environment.
- Master the fundamental functions of Python to work confidently with the software.
Section 5: Analytics Basics
- Understand the basics of machine learning, including supervised vs. unsupervised methods and labeled vs. unlabeled data.
- Learn how common algorithms like decision trees, regression, neural networks, and clustering work, and when to use them.
- Discover how to assess and measure the accuracy of both supervised and unsupervised models.
Section 6: Case Study
- Put everything you've learned into practice by following the 6-step framework.
- Use an unsupervised algorithm on a real dataset of 10,000 consumer electronics transactions to create association rules.
- Develop data-driven cross-selling and upselling offers to boost the retailer's sales.
Section 7: Course Summary
- Get a concise summary of all the key content covered throughout the course.
- Review and solidify the essential concepts to ensure a strong understanding.
- You’ll be ready to apply your new skills to real-world sales scenarios for immediate impact.
Section 8: Thank You
- We thank you and look forward to seeing you in future courses.
- Receive a personalized certificate listing the skills and knowledge you've gained.
- Gain access to our exclusive TMA members' club with a special link.
What do experts say?
"Thanks to TMA's Boost Business course, I saw a 15% increase in revenue within just three months! The course’s focus on using machine learning algorithms and understanding key KPIs for upselling allowed me to identify untapped opportunities in our product catalog. The case study of the consumer electronics store was especially helpful in implementing practical strategies tailored to our platform’s needs. TMA's training has transformed the way we approach customer retention and increased our average order value significantly."
Juan Reyes
Sales Segment Manager,
E-commerce Platform
"TMA's online course has been a game-changer for our business. By applying the Apriori algorithm we learned, we discovered product combinations we hadn’t considered, boosting our cross-sell revenue by 18%. The structured approach from the CRISP-DM framework helped us streamline our data analysis, giving us a clear path to identify and act on these opportunities. Our furnishing and decor shop chain now maximizes customer purchases with minimal effort."
Thandiwe Moyo
Business Development Professional,
Chain of decoration and furnishing stores
"TMA's Cross- and Upselling course had an immediate impact on our sales strategy. By focusing on key KPIs for upselling, we identified high-margin products to recommend during checkout, which increased our average transaction value by 12%. The case study on the phone equipment reseller provided clear, actionable insights we could easily apply to our hardware store. It’s been a fantastic investment that’s paying off quickly!"
Rahul Sharma
Marketing & Sales Expert,
Hardware Store
What qualifies TMA?
620+
Sold CUA-Courses
At TMA, we’ve empowered over 620 professionals with our specialized course on cross- and upselling analytics. Our course provides actionable insights and proven techniques to help businesses boost sales and optimize customer value, making us a trusted leader in predictive sales analytics education.
6,000+
Interested Students
Every day, over 6,000 students actively engage with our online content, exploring our courses, and diving into resources that help them leverage data analytics for sales. Through interactive videos, hands-on exercises, and insightful posts, they discover how TMA can transform their approach to sales.
3,500+
Followers
At TMA, we're proud to have a vibrant and engaged community of over 3,500 followers on social media. Our growing network of professionals and sales experts regularly interacts with our content, sharing insights and success stories. This enthusiastic community reflects the impact of our courses and our commitment to empowering businesses through predictive sales analytics.
4.5 / 5
Average Course Rating
Our average rating of 4.5 out of 5 stars highlights the effectiveness and satisfaction our students experience with our online courses. The high rating reflects the relevance, flexibility, and quality of our content in helping professionals advance their careers with data-driven sales strategies.
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