- Without Prior Analytics Know-how -
Why Data is a Total Game-Changer
Discover how data-driven strategies can skyrocket your sales and marketing, improve targeting, and maximize customer value.
How to Get Started Without
Any Analytics Experience
We’ll break down the steps to help you dive into data analytics — even if you’re a complete beginner.
Where Analytics Delivers
Real Results
Learn exactly which areas in sales and marketing benefit most from data — from lead generation to customer retention and upselling.
How to Build Skills Fast —
Even with a Full-Time Job
Learn how to master data analytics at your own pace, on your schedule, without sacrificing work or free time.
Why Data Analytics is
Way Easier Than You Think
Forget the tech overwhelm — see how simple tools and methods can make a massive impact, even if you’re not a "numbers person."
The Secret to Hitting Your Sales Targets
Find out how top performers use data to close more deals, optimize strategies, and finally hit their sales goals.
Tobias Mayer (M.Eng., M.Sc.)
Sales Professional & Data Scientist
This training is brought to you by TMA, a platform dedicated to the intersection of sales/marketing and data analytics. Your host, Toby, holds a Master’s degree in both Industrial Engineering and Business Analytics and is an accredited Data Scientist by the renowned Fraunhofer Institute. With 10+ years of experience in sales at a global DAX company, Toby brings a unique blend of analytical expertise and practical sales experience. His knowledge will guide you through the steps you need to take to implement data-driven strategies that can transform your business.
"Thanks to TMA, our customer retention improved by 20% within just two months, and our targeted campaigns saw a 10% increase in engagement."
CRM Manager
"After completing TMA's Course, we improved customer retention by 24% within two months, and strategic pricing changes led to a 15% increase in profit margins."
Sales and Marketing Manager
"Thanks to TMA, our sales forecasting accuracy improved by 28% within three months, and data-driven product recommendations boosted our average deal size by 18%."
Sales Manager
"After completing TMA's Course, our customer retention rate increased by 22% in just three months. The churn prediction and segmentation techniques helped us take action before losing high-value customers."
Chief Marketing Officer
Expertise-Driven Curriculum
TMA stands apart with a curriculum rooted in expertise, not just buzzwords. TMA founder Toby brings 10+ years of sales experience from a global DAX company, coupled with a master's degree in business analytics and certification as a Data Scientist by the prestigious german Fraunhofer Institute. With a global network of freelancers, each an expert in sales and data analytics, our courses offer comprehensive, practical knowledge essential for excelling in customer analytics.
Unparalleled Availability
Life doesn't adhere to rigid schedules, and neither do our courses. With our online platform, you have the freedom to learn anytime, anywhere, at your own pace. Whether you're a night owl burning the midnight oil or an early bird seizing the dawn, our courses adapt to your schedule, ensuring seamless integration into your life.
One-Stop-Shop
At TMA, we offer a seamless learning experience tailored to your goals in customer analytics. Say goodbye to fragmented learning experiences and wasted time. Our curated collection of training videos serves as your comprehensive hub for all things customer analytics, guiding you along the customer lifecycle with precision. With our meticulously designed courses, you'll embark on a purposeful journey towards mastery, free from aimless wandering and unrelated content.
Community Support
Learning flourishes in community, not isolation. As a member, you gain access to a vibrant community of learners and experts eager to support and assist you. Whether you seek answers, guidance, or simply want to share insights, our community is here for you every step of the way, fostering encouragement and camaraderie as you tackle customer analytics challenges.
Transformational Journey
At TMA, we believe that learning should be a journey of growth and transformation. Our courses are carefully crafted to meet you exactly where you are, whether you’re just starting to work with sales data or already have experience with tools like visualization, dashboarding, reporting, or calculations. We understand the challenges that come with sales data, and our goal is to help you overcome those barriers.
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Modular Course Structure
Our courses are designed with a modular structure, allowing you to learn at your own pace. Each module is self-contained, so you can work through them independently and fit your learning experience seamlessly into your busy schedule. Whether you have just a few minutes a day or dedicated study time, our flexible approach ensures that you can acquire valuable skills without disrupting your daily routine.
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