- Without Prior Coding Know-how -
How to Use Customer Analytics in 8 Simple Steps
Follow an easy-to-understand, step-by-step framework for utilizing customer data to enhance your sales strategy, even without technical skills.
How to Make Data-Driven Decisions Without Prior Coding Know-how
Understand how to apply customer data insights to your business without needing to code or have advanced technical expertise.
How to Identify and Predict Your Customers’ Buying Behavior
Discover specific methods for forecasting customer trends that will help you optimize your product offerings and sales approaches.
Immediate Actions You Can Take to Improve Your Sales
Uncover quick, actionable steps you can implement right after the training to start seeing results.
Proven Use Cases to Outperform Your Competition
Learn from real-world examples where businesses have used customer analytics to drive better decision-making and gain a competitive edge.
How to Use Analytics to Build Long-Term Customer Relationships
Leverage customer data to not only increase sales but also create more personalized and loyal relationships with your customers.
Tobias Mayer (M.Eng., M.Sc.)
Sales Professional & Data Scientist
This training is brought to you by TMA, a platform dedicated to the intersection of sales and data analytics. Your host, Toby, holds a Master’s degree in both Industrial Engineering and Business Analytics and is an accredited Data Scientist by the renowned Fraunhofer Institute. With nearly 10 years of experience in sales at a global DAX company, Toby brings a unique blend of analytical expertise and practical sales experience. His knowledge will guide you through the steps you need to take to implement data-driven strategies that can transform your business.
"Thanks to TMA's Cross- and Upselling course, I saw a 15% increase in revenue within just three months! The course’s focus on using machine learning algorithms and understanding key KPIs for upselling allowed me to identify untapped opportunities in our product catalog. The case study of the consumer electronics store was especially helpful in implementing practical strategies tailored to our platform’s needs. TMA's training has transformed the way we approach customer retention and increased our average order value significantly."
Juan Reyes
Sales Segment Manager,
E-commerce Platform
"TMA's Cross- and Upselling course has been a game-changer for our business. By applying the Apriori algorithm we learned, we discovered product combinations we hadn’t considered, boosting our cross-sell revenue by 18%. The structured approach from the CRISP-DM framework helped us streamline our data analysis, giving us a clear path to identify and act on these opportunities. Our furnishing and decor shop chain now maximizes customer purchases with minimal effort."
Thandiwe Moyo
Business Development Professional,
Chain of decoration and furnishing stores
"TMA's Cross- and Upselling course had an immediate impact on our sales strategy. By focusing on key KPIs for upselling, we identified high-margin products to recommend during checkout, which increased our average transaction value by 12%. The case study on the phone equipment reseller provided clear, actionable insights we could easily apply to our hardware store. It’s been a fantastic investment that’s paying off quickly!"
Rahul Sharma
Marketing & Sales Expert,
Hardware Store
1,300+
Total Courses Sold
At TMA, we’ve helped over 1,300 students worldwide boost their sales strategies with our predictive sales analytics courses. Our courses equip experts with the tools to excel in areas like cross- and upselling, churn risk analytics, and customer segmentation analytics, driving real business results.
6,000+
Interested Students
Every day, over 6,000 students actively engage with our online content, exploring our courses, and diving into resources that help them leverage data analytics for sales. Through interactive videos, hands-on exercises, and insightful posts, they discover how TMA can transform their approach to sales.
3,500+
Followers
At TMA, we're proud to have a vibrant and engaged community of over 3,500 followers on social media. Our growing network of professionals and sales experts regularly interacts with our content, sharing insights and success stories. This enthusiastic community reflects the impact of our courses and our commitment to empowering businesses through predictive sales analytics.
4.5 / 5
Average Course Rating
Our average rating of 4.5 out of 5 stars highlights the effectiveness and satisfaction our students experience with our online courses. The high rating reflects the relevance, flexibility, and quality of our content in helping professionals advance their careers with data-driven sales strategies.
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