Become the Marketer Who Directly Drives Revenue!
For Non-Tech B2C Marketers
Why Recommender Systems?
- Stop “supporting” revenue. Build a system that prints it. Own a recommender that drives AOV, conversion and repeat purchases — automatically.
- Turn customer behavior into money — not slides. No personas. No guessing. Just real data making real revenue decisions.
- Deliver personalization your CFO can’t ignore. Move metrics that matter: revenue per user, lifetime value, margin.
- Outgrow marketers who wait for tech teams. Build it yourself — without becoming a developer or data scientist.
- Create revenue that scales without more budget. One system. Every customer. Every channel. Every day.
What Will You Learn?
- Build a real recommender system in 90 days — using Excel + beginner-friendly, free Python, no tech background needed.
- Turn CRM data into 1-to-1 recommendations that boost CTR, AOV, and retention.
- Apply the same personalization logic as Bol.com & Netflix — without enterprise complexity.
- Work independently with data instead of waiting for budget, IT, or data teams.
- Prove measurable business impact with recommendations your manager actually cares about.
What Are The Outcomes?
- Own a skill that sets you apart from 95% of other marketers
- Be seen as the “Data-Smart Marketer” everyone listens to
- Unlock faster career progression (and better roles)
- Be future-proof in a marketing world that’s rapidly changing
- Walk into meetings with confidence instead of doubt
What's Our Online Course?
Module 1: The Power of Recommendation
Build intuition and motivation.
Module 2: Data Foundations
Understand and prepare the kind of data recommender systems use.
Module 3: Popularity-Based Recommendations
Build your first simple recommender.
Module 4: User Similarity/Collaborative Filtering
Learn how similarity drives recommendations.
Module 5: Implementing Collaborative Filtering
Apply user- and item-based filtering in code.
Module 6: Content-Based Recommendations
Recommend similar items based on product attributes.
Module 7: Hybrid Recommendation Strategies
Learn how to combine approaches for better recommendations.
Module 8: Evaluating and Improving
Understand performance and feedback loops.
Module 9: Build Your Own Recommender
Apply everything in one practical project.
ALSO INCLUDED
- Proven Reimbursement Template
- Immediate Course Access
- 1:1 Onboarding Call with Toby
- Automated Module Summaries
- Certificate of Completion (for CV, LinkedIn)
- 24/7 Technical Course Support
- 60-Day Money Back Guarantee
€598
€299
50% OFF - Until Dec 31st!
What's Your Effort?
All you need is:
🌐 Internet access
🧠 Curiosity to explore the data-driven world
⏱️ 2–3 hours per week
Learn to build your own recommender system using just Excel and free Python—no prior experience needed!
We'll guide you 100% step by step through the entire process, using clear, simple business language tailored to non-technical B2C marketers with no data or programming background.
👉 If you bring the curiosity and a few focused hours per week, we’ll take care of the rest.
What's Your Transformation?
Before:
- Sending generic campaigns
- Waiting on data teams
- Guessing what customers want
- Optimizing subject lines
- Feeling stuck in your role
After:
- Driving 1-to-1 recommendations that convert
- Building your own models, owning results
- Knowing exactly what to recommend
- Optimizing revenue, retention, and CLV
- Becoming the go-to personalization expert
Become a smarter,
more valuable B2C Marketer!
Who Is Your Host?
Tobias Mayer
(Master of Engineering, Master of Science)
Sales Professional & Data Scientist
This training is brought to you by TMA, a platform dedicated to the intersection of sales/marketing and data. Your host, Toby, holds a Master’s degree in both Industrial Engineering and Business Analytics and is an accredited Data Scientist by the renowned Fraunhofer Institute.
With 10+ years of experience in sales at a global DAX company, Toby brings a unique blend of analytical expertise and practical sales experience. His knowledge will guide you through the steps you need to take to implement data-driven strategies that can transform your business.
What Do Our Students Say?
“Before this bootcamp, ‘recommender systems’ sounded like something only data scientists could do. In 90 days, I built my first working product recommender using Excel and Python — without any prior coding experience. We rolled it out in our email flows and increased monthly revenue by €13,400 within the first 8 weeks. The biggest win? I’m now the go-to person for data-driven growth in my team.”
CRM Marketing Manager
“I always felt limited by dashboards and basic A/B tests. This course completely changed that. I learned how to turn our existing customer data into a recommender system that actually drives decisions. After implementing it on our website, we increased average order value and unlocked €27,800 in incremental revenue in one quarter. It honestly feels like a career-level upgrade.”
Senior Performance Marketer
“What I loved most is that this course is built for marketers, not engineers. Everything is practical, step-by-step, and focused on business impact. I built a cross-sell recommender that we launched in our onboarding journeys — and it generated €31,000 in additional revenue in under 3 months. This was the first time I truly used data to create a competitive advantage.”
Growth Marketing Lead
Why TMA?
Transformation
Go from traditional marketer to data-driven powerhouse. Toby spent 10+ years in global sales learning the hard way how to turn data into real business results. Now, all that knowledge—worth over €25,000—is packed into this course, so you can achieve the same transformation in just 90 days!
Clarity
No clutter. No confusing courses. TMA gives you ONE clear path, with only the essential concepts explained in plain marketing language. Everything is structured, sequenced, and timed to make sense for marketers—not data scientists.
Shortcut
Skip the costly trial-and-error. TMA lets you stand on Toby's shoulders, leveraging 10+ years of experience and €25,000+ investment. Get to your goals faster, smarter, and for a fraction of the cost it would take to figure it out on your own.
What Sets Us Apart?
Big e-learning platforms
- Focus on Information
- 200.000+ (overlapping) courses
- Courses of varying quality
- Unclear timetable
- Broad Audience
- Academic theory
- Recommender taught by mathematicians
TMA:
- Focus on Transformation
- ONE clear path
- 10+ years experience/€25,000 invest
- 90-Day Bootcamp
- Tailored to B2C Marketers
- Immediately actionable, practical tips
- Recommender taught by sales pros
FAQ´s
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