What are the outcomes?
Solid Understanding
Learn how companies like Netflix, Amazon, and Spotify use recommendation systems to personalize customer experiences and boost sales. You’ll gain a clear, non-technical understanding of how these systems turn data into marketing impact — so you can identify new opportunities in your own business.
Practical Experience
No coding background? No problem. Step-by-step, you’ll build real recommendation models using Excel and guided Python exercises. You’ll see exactly how data transforms into actionable recommendations that improve cross-selling, engagement, and retention.
Portfolio Project
By the end of the course, you’ll have your own working recommender system — built from scratch. It’s a concrete example you can add to your CV or show in interviews to prove your skills in data-driven marketing and personalization.
Abour Your Host
Tobias Mayer (M.Eng., M.Sc.)
Sales Professional & Data Scientist
This training is brought to you by TMA, a platform dedicated to the intersection of sales/marketing and data. Your host, Toby, holds a Master’s degree in both Industrial Engineering and Business Analytics and is an accredited Data Scientist by the renowned Fraunhofer Institute. With 10+ years of experience in sales at a global DAX company, Toby brings a unique blend of analytical expertise and practical sales experience. His knowledge will guide you through the steps you need to take to implement data-driven strategies that can transform your business.
What Our Students Say
“Before this course, I relied mostly on gut feeling for our email campaigns. The Recommender Systems for Marketing Professionals course completely changed that. Within 90 days, I built my first product recommendation model in Excel and Python — without any coding background! Our open rates went up by 27%, and our personalized offers now drive noticeably more conversions. This course gave me a real competitive edge in my team.”
CRM Manager
“I always thought recommender systems were too technical for me. This course proved me wrong. The practical examples and templates helped me apply recommendation logic directly to our webshop data. I used it to redesign our ‘You may also like’ section — and within a month, average basket value increased by 15%. Honestly, it’s the best 90-day investment I’ve made for my career.”
E-commerce Manager
“This course helped me finally connect marketing and data in a meaningful way. The structured roadmap, real-world exercises, and easy-to-follow Python tutorials made complex concepts feel simple. I used what I learned to pitch a personalized campaign strategy to my manager — and it got approved! Now, I’m leading our first data-driven cross-selling initiative. I never thought I’d be this confident with data.”
Digital Marketing Specialist
Why TMA?
One Clear, Complete Solution
At TMA, we don’t overwhelm you with hundreds of random courses. We offer one structured, complete learning path — built specifically for young sales and marketing professionals. You’ll follow a clear, step-by-step roadmap that takes you from zero to confidently building recommender systems in just 90 days. This clear path saves you a lot of precious time and helps you avoid the expensive mistakes I once made myself — it’s the shortcut I wish I had when I started building my own recommender systems.
Built by Sales Experts
Most courses on recommender systems out there are taught by mathematicians or PhDs who have never worked in sales or marketing. At TMA, it’s different. This course is built by someone who spent over a decade in sales and went through the same transformation you’re about to make. Every lesson is rooted in real business experience and focuses only on what truly matters for your work. No unnecessary theory, no coding deep dives — just the insights, tools, and examples that actually help you succeed in your role.
Personalized Support
Unlike big e-learning platforms where you’re left to figure things out on your own, TMA gives you real, personal support throughout your journey. You’ll join live calls twice a month, get direct e-mail support whenever you need help, and become part of a motivating community of like-minded professionals. You’re not just enrolling in a course — you’re joining a learning experience that truly supports your growth from start to finish.
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