What Are The Outcomes?
Stop reporting numbers and
start driving decisions.
Right now, you track clicks, conversions, and ROAS. After this course, you understand why users behave the way they do—and you can predict what they’ll do next. You don’t just explain results anymore; you influence what happens next.
Become the “data-smart”
marketer everyone listens to.
Instead of waiting for analysts or agencies, you can build and explain recommendation logic yourself. That’s when meetings change: people ask for your opinion, and your ideas carry more weight—because they’re backed by data, not gut feeling.
Unlock a clear next step
in your career.
You’re no longer seen as execution-only. By mastering recommender systems with Excel and Python (without becoming a data scientist), you position yourself for senior digital, growth, or strategic roles—and faster promotions.
Abour Your Host
Tobias Mayer (M.Eng., M.Sc.)
Sales Professional & Data Scientist
This training is brought to you by TMA, a platform dedicated to the intersection of sales/marketing and data. Your host, Toby, holds a Master’s degree in both Industrial Engineering and Business Analytics and is an accredited Data Scientist by the renowned Fraunhofer Institute.
With 10+ years of experience in sales at a global DAX company, Toby brings a unique blend of analytical expertise and practical sales experience. His knowledge will guide you through the steps you need to take to implement data-driven strategies that can transform your business.
What Our Students Say
“Before this course, I relied mostly on gut feeling for our email campaigns. The Recommender Systems for Marketing Professionals course completely changed that. Within 90 days, I built my first product recommendation model in Excel and Python — without any coding background! Our open rates went up by 27%, and our personalized offers now drive noticeably more conversions. This course gave me a real competitive edge in my team.”
CRM Manager
“I always thought recommender systems were too technical for me. This course proved me wrong. The practical examples and templates helped me apply recommendation logic directly to our webshop data. I used it to redesign our ‘You may also like’ section — and within a month, average basket value increased by 15%. Honestly, it’s the best 90-day investment I’ve made for my career.”
E-commerce Manager
“This course helped me finally connect marketing and data in a meaningful way. The structured roadmap, real-world exercises, and easy-to-follow Python tutorials made complex concepts feel simple. I used what I learned to pitch a personalized campaign strategy to my manager — and it got approved! Now, I’m leading our first data-driven cross-selling initiative. I never thought I’d be this confident with data.”
Digital Marketing Specialist
Why TMA?
Transformation
TMA gives you the transformation I personally went through. After 10+ years in sales at a global company, I learned firsthand how shifting from traditional sales and marketing to a data-driven approach creates a real competitive edge. This course, built specifically for full-time marketing professionals, packs the exact knowledge, tools, and insights I gained along that journey — worth well over €25,000.
Clarity
Unlike big e-learning platforms, overloaded with thousands of overlapping courses and scattered materials, TMA gives you ONE clear, proven path. Everything you need is structured, sequenced, and explained in a way that makes sense for business professionals — not data scientists. You save countless hours, avoid frustration, and get results faster because you always know exactly what to do next.
Shortcut
In just 90 days, you’ll build your own functioning recommender system. You get only the essential concepts, explained in simple marketing language, delivered at the right moment. No mathematical jargon, no PhD complexity. This is the fastest, clearest shortcut available for professionals who want to apply data-driven marketing immediately, without wasting time on unnecessary theory.
FAQ´s
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